Nearly 1 million people placed an order for an Apple Watch on the first day it was available, with most going for the cheapest model, a shopping research firm estimated.
Slice Intelligence said e-receipt data from 9,080 online shoppers indicate 957,000 people in the U.S. pre-ordered the smartwatch on Friday. On average, they ordered more than 1 watch (1.3), spending an average $503.83 per watch. An estimated 62% purchased the less-expensive Sport model.
If they bought the Apple Watch Sport, they spent $382.83 per watch; if they ordered the mid-tier Apple Watch, they spent $707.04.
Unlike with past iPhone and iPad launches, Apple did not make the first-generation device available for purchase in its stores. Instead, interested customers were able to start placing pre-orders on Friday at 3:01 a.m. ET. Shipments start April 24 and, for some models, stretch into the summer.
Apple has not released any order data. For some past sales launches, it released first-weekend sales data the following Monday. On Friday, S&P Capital IQ analyst Angelo Zino said he expected Apple to sell 1 million Watches “out of the gate” and 10 million this year.
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SOURCE: USA Today – Laura Mandaro