More American Teens Are Turning to Instagram and Snapchat and Away from Facebook

A new study finds that while Facebook still remains king of the social-media hill, American teens are dramatically diversifying their social platforms. (Jim Gensheimer/Staff file photo)
A new study finds that while Facebook still remains king of the social-media hill, American teens are dramatically diversifying their social platforms. (Jim Gensheimer/Staff file photo)

Could Facebook be losing some of its mojo?

In the first of a series of surveys on how American teens use their ubiquitous smartphones to create, maintain and even end friendships and romantic flings, the survey of 1,000 adolescents by Pew Research Center showed that while Facebook still remains king of the social-media hill, young people are dramatically diversifying their social platforms.

While 71 percent of respondents reported using Facebook, a sizable number now also use photo-sharing app Instagram to trade narratives of their daily lives while 41 percent use Snapchat, a serendipitous social-media tool that immediately and forever deletes any shared photos or videos.

“Even as Facebook remains an important platform for a majority of teens, Instagram is commanding the attention of half of teens, and Snapchat nearly that number,” said Amanda Lenhart, associate director for research at the Pew Research Center and the lead author of the report. “There are some interesting differentials in the most frequently-used social platforms, with lower-income teens using Facebook more often, while wealthier teens — while still using Facebook — are more likely than less wealthy teens to report that they use Snapchat or Twitter.”

Future surveys this spring and summer will look closely at how teens connect with and break up from each other, while the poll released Thursday focuses on an overview. One shortfall of the study is that because it used a new Web-based interviewing method, pollsters say it’s hard to precisely compare these results with previous polls using other means of gathering data.

Some of the survey’s highlights include:

 

  • 73 percent of teens have or have access to a smartphone;
  • 91 percent of teens go online using a mobile device;
  • 24 percent of teens say they go online “almost constantly”

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SOURCE: Patrick May
Mercury News

 

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