New Video Tutorials Give Detailed Look at Apple Watch

Apple has released four new videos on its site to give consumers details about Apple Watch. (PHOTO CREDIT: Shara Tibken/CNET)
Apple has released four new videos on its site to give consumers details about Apple Watch. (PHOTO CREDIT: Shara Tibken/CNET)

Apple is giving us a detailed look at some of the main features of Apple Watch, a week before presales start for the device.

The company on Friday released four new videos on its website that give a general overview of the device and show off “Digital Touch,” “Faces” and “Messages” on Apple Watch. The videos are similar to the spots Apple created in the past to introduce the iPhone. They feature closeup shots of Apple Watch on a user’s wrist as the person goes through features and tutorials on how to use the device.

Previous Apple Watch videos have tended to focus on the design aspects of the wearable, highlighting the sort of sex appeal of the gadget instead of providing many concrete details for potential buyers. But the four videos introduced Friday instead act as tutorials, giving consumers detailed information.

“Welcome to Apple Watch,” the voice-over says in the Welcome video. “It’s our most personal device yet because it’s the first one you actually wear. It works seamlessly with your iPhone, but it’s a whole new kind of experience.”

The company hinted on its website that it will release more tutorials in the future, including covering Maps, Siri, phone calls, music, Apple Pay and Apple’s Activity and Workout fitness apps.

On April 10 at 12:01 a.m. PT, Apple will start taking preorders for its first smartwatch, which costs from $349 for the basic Apple Watch Sport version to $17,000 for the gold, premium Apple Watch Edition. The device, Apple’s first new product under the leadership of CEO Tim Cook, will hit Apple Stores and some department stores April 24.

Apple on Friday confirmed to CNET that all Apple Watch sales for the indefinite future will be made through a reservation system. Apple has no plans at this time to allow you to stop into a store and walk out with an Apple Watch, even after the device officially hits the market. That means there won’t be the long lines that have become common with every iPhone launch over the past few years. The only Apple Watches that will be available for purchase in retail stores are the devices that have been reserved online. You can sign up for a fitting to try on Apple Watch starting April 10.

Thousands, if not millions, of consumers are sure to buy Apple Watch simply because it’s a new device made by Apple. But to attract countless others, Apple must explain why they actually need a smartwatch. Time has shown that simply having a smart device strapped to the wrist isn’t something consumers want, with gadget makers from Pebble to Samsung struggling to find mass market acceptance for their early efforts. Apple is counting on app makers, as well as features such as its Apple Pay mobile payments service, to give consumers reasons to buy its smartwatch.

Apple Watch also features new modes of communication and navigation not found in other Apple devices, which could attract consumers but also present a learning curve. By releasing videos with detailed information about some key Apple Watch features, the company is trying to not only give consumers a reason to buy the device but also ensure they don’t get frustrated with Apple Watch and stop using it — a problem that has plagued most early wearables.

Click here to read more.

SOURCE: Cnet, Shara Tibken

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