Creator of Pillsbury Doughboy, Rudolph R. Perz, Dead at 89

Pillsbury Dough Boy in 1995 (Photo: Handout)
Pillsbury Dough Boy in 1995
(Photo: Handout)

The creator of the iconic Pillsbury Doughboy, also known as Poppin’ Fresh, died at age 89, according to several media reports.

Rudolph R. Perz, a Chicago advertiser, created the character 50 years ago at the ad agency Leo Burnett, according to the Chicago Tribune.

The Doughboy wears a baker’s hat and scarf and is all dough. The figure won Toy of the Year honors in 1972 and became “America’s most-loved character in 1987,” ADWEEK reports.

“The one image I have of my dad was of him tapping the can of refrigerated dough against the kitchen table,” daughter, Martha Nora, told the Wilmette-Kenilworth Patch. “That’s how his mind worked for everything. The wheels were always turning and you never were sure what idea he would come up with. There was always a twinkle in his eye and he loved the element of surprise.”

Perz, who died on April 1, was expected to have been honored later this year at “A Salute To Advertising’s Greatest Icons” at the Chicago Museum of Broadcast Communications, according to Patch.

SOURCE: Jessica Durando

Follow @JessicaDurando on Twitter

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