Deitrick Haddon, award-winning gospel artist and a star on Oxygen network’s popular reality series Preachers of L.A. and Fix My Choir, is launching a new partnership with eOne Music. In addition to a record label, DHVisions, Haddon’s multi-faceted deal includes developing and producing projects for television and film.
“eOne has my DNA,” says Haddon, who will be working in association with Relevé Entertainment, headed by his manager and entertainment business partner Dr. Holly Carter. “It’s about doing things unorthodox; about being creatively progressive and unapologetically moving gospel forward,” continues Haddon. “I’ve been exploring TV and loving it for the last three years. Now I’m back to my first love as well.”
Adds Phil Thornton, eOne Music VP/GM, urban inspirational: “Deitrick is a recording artist, TV personality and a film/TV producer. Not many people have the unique synergy to live in all those spaces.”
DHVisions’ first project will be Haddon’s next solo album, slated for October. Prefacing its release and that of a new solo single will be the collaborative track “My City.” The song’s guest lineup features, among others, Fred Hammond, Dorinda Clark Cole, J Moss, Kierra Sheard, Shelby 5 and R&B’s Kem. “It speaks to our young people taking ownership of their cities,” says Haddon, a Detroit native. “It’s very relevant to what’s going on in our culture now.”
According to Thornton, “My City” will be serviced to radio on April 6. That will follow Haddon’s performance on the 30th annual Stellar Awards on March 28 in Las Vegas. The ceremony will premiere April 5 on the TV One cable network.
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