HBO Coming to Apple TV Next Month

hbo-now-coming-apple-tv

HBO plans to launch its stand-alone Net video service next month on Apple TV and other devices, according to the International Business Times.

The news generated a bump in Time Warner (TWX) stock, pushing it to $83.80. Shares closed at $83.08, down 0.1%, and were down slightly (0.15%) in after-hours trading at $82.96.

Sources familiar with HBO’s plans told IBT that Apple TV was among the devices that the streaming service, to be called HBO Now, would be available on at launch. The price for the service, which like Netflix would not require a pay-TV subscription, would be $15 monthly, sources said.

When contacted, HBO offered this statement: “We know there’s great anticipation around our stand-alone streaming service. And when we have details to share, we will do so.”

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SOURCE: USA Today, Mike Snider

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