LG and Huawei have unveiled a range of new smartwatches featuring metal-framed circular designs.
LG’s Watch Urbane comes in two editions – a basic version powered by Android Wear, and a high-end one with a 4G chip and a new operating system.
The latter can make and answer calls and send texts without needing to be linked to a phone.
The Huawei Watch uses Android Wear, and has a bigger display made out of sapphire crystal.
To date, demand for computer-powered watches has been limited.
Only 720,000 watches powered by Google’s Android Wear were shipped in 2014 despite considerable publicity for the launches of the Moto 360, Asus ZenWatch and Samsung Gear Live, according to market research firm Canalys.
But sales are expected to jump in 2015, in part because Apple is releasing its Watch in April alongside a big budget marketing campaign, which may benefit the wider sector.
The Watch Urbane models are LG’s third and fourth smartwatches, and the Huawei Watch the Chinese firm’s first.
“Huawei’s market entry will accelerate price competition, but the increasingly crowded market, differentiation challenges and the looming Apple Watch will limit its opportunity,” commented George Jijiashvili, wearables analyst at the tech consultancy CCS Insight.
The announcements were made on the eve of the Mobile World Congress trade fair in Barcelona.
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SOURCE: BBC, Leo Kelion