Samsung Acquires Mobile Payment Firm LoopPay

LoopPay's mobile payment solution uses a Loop Fob with a companion app on your smartphone. With the fob plugged in, you can subsequently open the app, tap the screen to choose the card you want to pay for a given transaction, and with the fob still connected to the phone, place it against the card reader. (PHOTO CREDIT: LoopPay)
LoopPay’s mobile payment solution uses a Loop Fob with a companion app on your smartphone. With the fob plugged in, you can subsequently open the app, tap the screen to choose the card you want to pay for a given transaction, and with the fob still connected to the phone, place it against the card reader. (PHOTO CREDIT: LoopPay)

Samsung has made its move to counter Apple Pay by acquiring Boston-based mobile payment tech firm LoopPay.

The electronics giant acquired the mobile start-up for an undisclosed sum. LoopPay launched a fob-based payments solution that works with the existing magnetic stripe readers last year. However, LoopPay had been expected to have its next generation of digital wallet tech on board with the next Samsung Galaxy smartphone.

“Today is a great day for LoopPay and all those who have supported us over the last few years,” said Loop co-founder Will Graylin on the company’s website Wednesday. “Our vision of inspiring consumers to transition from a physical wallet to a truly digital wallet will continue. ”

Graylin and fellow co-founder George Wallner will work closely with Samsung’s mobile division, the company said in a press release. Samsung cited LoopPay’s technology that can work with 90% of current point-of-sale retail terminals.

“This acquisition accelerates our vision to drive and lead innovation in the world of mobile commerce,” said JK Shin, the president and head of IT and mobile for Samsung Electronics. “Our goal has always been to build the smartest, most secure, user-friendly mobile wallet experience, and we are delighted to welcome LoopPay to take us closer to this goal.”

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SOURCE: USA Today, Mike Snider

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