Get Starbucks Coffee Delivered Straight to Your Office


Starbucks Corp. said Tuesday it has launched a small-batch coffee delivery service, part of the coffee giant’s ongoing efforts to entice consumers who crave upscale brews.

Starbucks  said the monthly delivery service will allow subscribers to receive small-batch Reserve coffee within three to five days of being roasted at its new roastery in Seattle. Prices range from $24 for a one-month subscription to $288 for a year-long subscription.

A number of independent roasters serving gourmet coffee have attained a cult-like following in recent years, including Stumptown, Intelligentsia and Blue Bottle Coffee. Starbucks wants to woo a growing niche of coffee aficionados who are as interested in where their coffee is grown as oenophiles are about the origin of their wine.

Click here to read more

Source: MarketWatch | Chelsey Dulaney

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s