Flipboard Introduces Web App

Flipboard, the popular news reading app for mobile, launched a web version on Tuesday. (PHOTO CREDIT: Flipboard)
Flipboard, the popular news reading app for mobile, launched a web version on Tuesday. (PHOTO CREDIT: Flipboard)

Flipboard, the popular media-aggregating app, is no longer just for mobile.

The company on Tuesday introduced Flipboard for the Web, a browser-based experience that takes Flipboard’s clean, slick look on tablets and smartphones and blows it out for the desktop. Many of the features available on mobile are now also available in the web version, including Cover Stories, which handpicks and presents a collection of stories up top from the news sources a user follows. But this go-around, photos receive more attention thanks to the larger screen.

A thin navigation bar lines the top and keeps things simple with seven options, including shortcuts back to the home screen, Cover Stories, the news sources a user follows, an “Explore” button that displays up to 34,000 topics to discover, a search option, notifications and the user’s profile.

Flipboard CEO Mike McCue says the web experience has been years in the making, and it sometimes shows, even in this early version. The navigation bar sometimes fades away for a moment when a user scrolls past a particularly large image, then reappears when the image trails offscreen.

Galleries also get special treatment: A Flickr collection of “jaw-dropping caves,” for instance, is highlighted alongside a color tile filled with text. Flipboard has developed technologies on the back-end that not only resize images, titles, and stories on-the-fly based on the size of a reader’s screen, but matches tile colors based on the color that dominates a series of photos. So in the case of that caves gallery, the tile of text alongside becomes a matching copper color. Obviously, it’s a small touch but nonetheless a nice one.

Click here to read more.

SOURCE: Mashable, JP Mangalindan

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