Apple is in talks with TV programmers to put together its own over-the-top pay TV service, Recode says. According to the site’s industry sources, Apple’s proposed service would be comprised of bundles of programming, secured through deals with content providers and sold direct to consumers, rather than a full TV lineup. Apple has reportedly already shown demonstrations of the proposed service to people in charge of TV programming, but Recode says the talks “seem to be in early stages,” with the pricing and release date still yet to be set.
The company’s proposed product sounds similar to Sling TV, the $20-a-month Dish service that offers a small number of channels such as ESPN for streaming on mobile devices, video game consoles, set-top boxes, and streaming dongles. Sony has a similar service in the works. PlayStation Vue is a cloud-based TV initiative that will let cord-cutters watch a number of big-name networks — with a few notable exceptions.
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SOURCE: The Verge – Rich McCormick