“I’ve sent my résumé to over 150 companies but I’m not getting any bites,” complained a job hunter. “How many more jobs should I apply to in order to generate some interest?”
Some people treat job hunting as a numbers game. They hope that by applying to enough companies, sooner or later they will find success. While there is no one magic number of how many places a job searcher need apply, you shouldn’t for a moment believe that applying to everything in sight is a winning strategy for career progression. Moreover, being unprepared for success might also be risky.
Imagine getting this call: “Hi Joe. This is Jane from ABC Corp. I’m responding to the résumé you submitted to us. Thanks so much for your interest. Can you tell me why this job appeals to you?”
Gulp. Joe’s chances could be doomed from the get-go if he can’t quickly summon to mind a better answer than: “Well … I applied to lots of jobs. Remind me which company you’re calling from, and tell me about the job. Then I’ll be able to explain it to you.”
Already, Joe has blown his chance to show that he actually cares about this particular opportunity. Worse, he cemented in the mind of the interviewer that he is submitting frivolous applications out of desperation and likely isn’t a serious candidate.
To be fair, you can’t be expected to put in hours researching the details of every company before submitting an application. Nonetheless, it is important to have a clear sense of why you’re interested in every company to which you apply, and what in your background should make that particular company interested in you.
If you want to make a hit, then take the time to understand the basics of your target companies’ employment brand. Be prepared to tap into their carefully crafted reputation from your first conversation and all the way through the hiring process.
Source: US News and World Report
Arnie Fertig is the head coach of JOBHUNTERCOACH.COM, where he utilizes his extensive background in HR Staffing and as owner of a recruiting company to help mid-career job-hunters land their next job. Arnie provides one-to-one coaching services to individuals throughout the U.S. in all aspects of the job hunt, including: resume writing, personal branding, utilizing social media, enhancing networking skills, preparing for interviews, and negotiating compensation.