Sony Sets Up Crowdfunding Project for E-ink Smartwatch

Earlier this week, we reported that Sony might soon launch its own e-ink smartwatch and now we know what the company really had up its sleeves: the FES Watch.

Sony’s e-ink-powered FES Watch (Fashion Entertainments Watch) has been hiding in plain sight for months on Japanese crowdfunding site Makuake, where the device blew past its original funding goal of around $8,500 and eventually managed to raise a little more than $20,000.

In a departure from Sony’s normally conservative product launch approach, the company cleverly put the project into play under the name of Fashion Entertainments on the crowdfunding site in September to, presumably, test the market’s interest. So far, it looks like Sony’s gamble is paying off.

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SOURCE: Adario Strange
Mashable

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