Obama Immigration Remarks Draw 6.8 Million on Spanish-Language TV

Obama Immigration Remarks Draw 6.8 Million on Spanish-Language TV

Pres. Obama’s immigration remarks drew 6.85 million viewers on two Spanish-language U.S. TV networks last night, according to Nielsen overnight time-period data.

With 5.055 million viewers, Univision saw a +49% increase in viewership from Wednesday’s 8pm half hour, while NBCU-owned Telemundo’s 1.8 million viewers was a jump of +38% from the night earlier.

With a 2.1 rating and a 9 share in the A18-34 demo, Unvision was second only to CBS’s “The Big Bang Theory” in the half hour. It was fourth in total viewers, behind CBS, ABC and NBC.

The broadcast networks chose not to carry network-wide special reports at 8pmET, but that didn’t stop many local stations in big markets from producing their own specials. That alone will dent the national ratings, especially for NBC and ABC. (Final numbers will be released Tuesday.) FOX, too, will see an effect as many stations in big markets carried a Shepard Smith-anchored report.

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Source: TVNewser |  Chris Ariens

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