Starbucks will offer a delivery option in its mobile app in select areas next year.
The announcement came Thursday after the company reported “disappointing quarterly sales,” reports the Associated Press.
In a conference call, Starbucks CEO Howard Schultz said, “Imagine the ability to create a standing order of Starbucks delivered hot or iced to your desk daily. That’s our version of e-commerce on steroids,” reports Advertising Age.
Schultz did not provide details of the delivery option. USA TODAY Network has reached out to Starbucks for details.
Starbucks has been pushing its mobile app that allows customers to place orders ahead of time and pick up their order without waiting.The pre-order option will first be introduced in the Portland area before the end of this year.
Starbucks has already been building a customer-loyalty program through its mobile payment app and says about 15% of all purchases are made with mobile devices.
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SOURCE: Jolie Lee
USA TODAY Network