In the final days before the election, Democrats in the closest Senate races across the South are turning to racially charged messages — invoking Trayvon Martin’s death, the unrest in Ferguson, Mo., and Jim Crow-era segregation — to jolt African-Americans into voting and stop a Republican takeover in Washington.
The images and words they are using are striking for how overtly they play on fears of intimidation and repression. And their source is surprising. The effort is being led by national Democrats and their state party organizations — not, in most instances, by the shadowy and often untraceable political action committees that typically employ such provocative messages.
In North Carolina, the “super PAC” started by Senator Harry Reid of Nevada, the majority leader, ran an ad on black radio that accused the Republican candidate, Thom Tillis, of leading an effort to pass the kind of gun law that “caused the shooting death of Trayvon Martin.”
In Georgia, Democrats are circulating a flier warning that voting is the only way “to prevent another Ferguson.” It shows two black children holding cardboard signs that say “Don’t shoot.”
The messages are coursing through the campaigns like a riptide, powerful and under the surface, largely avoiding television and out of view of white voters. That has led Republicans to accuse Democrats of turning to race-baiting in a desperate bid to win at the polls next Tuesday.
“They have been playing on this nerve in the black community that if you even so much as look at a Republican, churches will start to burn, your civil rights will be taken away and young black men like Trayvon Martin will die,” said Michael Steele, a former chairman of the Republican Party. “The reality of it is, the Democrats realize that their most loyal constituency is not as loyal as they once were.”
Democrats say Republicans need to own their record of passing laws hostile to African-American interests on issues like voting rights. The decision to use such overt appeals reflects just how much they are relying on black voters in the states in the old Confederacy, where key Senate races could decide which party controls the chamber.
BCNN1 WP 