Movie theaters across America will soon ask movie-goers to silence their cell phones and turn off their Google Glasses.
The National Association of Theater Owners and the Motion Picture Association of America jointly banned Google Glass and other wearable tech devices in movie theaters Wednesday. The decision, however, is more of a policy recommendation to combat film piracy in theaters rather than an enforceable mandate.
“As part of our continued efforts to ensure movies are not recorded in theaters, however, we maintain a zero-tolerance policy toward using any recording device while movies are being shown,” the official statement says. “As has been our long-standing policy, all phones must be silenced and other recording devices, including wearable devices, must be turned off and put away at show time. Individuals who fail or refuse to put the recording devices away may be asked to leave.”
Despite the voluntary nature of the ban, NATO — yes, the trade group calls itself NATO — expects most of its 32,000 theaters will adopt the policy. Some movie theaters, including Alamo Drafthouse, which is opening a Mission district location next year, had previously banned wearable tech devices.
Google Glass advocates call the concern over piracy unreasonable.
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SOURCE: SF Gate
Seung Y. Lee