Here’s what might have sounded like a pretty shaky business plan for a neighborhood pizza café: “We’ll only be open one day a week. Won’t do any advertising. No prices on the menus. We’ll serve mostly what we grow in the garden – and no pepperoni. And we’ll look on this work as an ‘experiment of faith.'”
That’s what Erin and Robert Lockridge said two years ago, when they decided to open a pizza place called Moriah Pie in Norwood, a small town part of greater Cincinnati.
The better days in Norwood, an old neighborhood of two-story houses with porches, came to a close in 1989 when the Chevrolet plant shut down. But an empty, dusty café was waiting on a street corner, and Lockridges decided to start making pizzas there.
These two shared an interest in urban farming and had been working together in Norwood. Robert was what he calls a “parish farmer” sponsored by a church. On their honeymoon, driving from Novia Scotia to Maine, they talked about what might come next.
“We stopped at … Eastport and we camped that night, and the next morning went to a very local diner,” recalls Erin. It was a busy place. And in that Maine diner, the newly married Ohio couple could see their path ahead.
“We watched all the locals come in and get their breakfast and we watched the way that the waitress behind the counter tended to all these people,” Erin says, “And it was really beautiful to watch her ’cause she was very aware of everybody there. She was almost like a pastor to them.”
Could they open a diner in Norwood? No, but there was that lonely café, just down the street from their house. What about pizza and what about just one night a week?
“Everybody loves pizza,” says Robert, “And we can be creative with the pizza. There are fruit trees — a lot of people don’t want that fruit so we can make fruit pies [for dessert]. Imagination started to come together at that point.”
Fruit pies and carrot cake. A spicy shredded cabbage salad. Pizza by the slice. Iced tea. You could bring your own beer and wine. The Lockridges were looking at taking on the challenge of making great food, keeping it it local and making enough money.
“We wanted to grow the food ourselves, because we find that to be an act of prayer, an act of making sense in a world that sometimes doesn’t make sense. It involves our bodies and it grounds us in a good way,” says Robert.
Robert and Erin are 34 and both did graduate work in Christian studies. Before the café, they already had five big gardens around the neighborhood. With the café, they especially wanted to cook for the older Norwood families, who’d been there for generations.
“We’re here every day and we’re walking up and down the street, 20 times a day sometimes with crates of tomatoes and sometimes with wheelbarrows and sometimes with plates of food,” says Erin. “People see us and they see that we work hard and they are hard-working people as well, and they’ve started to come through the door of the café and eat the pizza even if they would prefer to have pizza with meat.”
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