Isis, the mobile-payment service built by AT&T, T-Mobile, and Verizon to take on the likes of Google Wallet and others, has officially rebranded.
Isis Wallet will now be known as Softcard, the company announced on Wednesday. Along with its new name, the company also debuted a new logo.
In July, Isis announced plans to rebrand “to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS.”
Although customers will see a new name and logo, there will be no change in the way the service works. As before, customers will be able to store credit card information, loyalty cards, and coupons and offers, into the Softcard app and make payments from their devices without actually being required to take those cards out of their pockets.
The mobile wallet space has become hotly contested over the last couple of years. While several companies, including Google, PayPal, and others, have attempted to make a name for themselves in the space, no single firm has cornered the market. Apple is also expected to unveil a new mobile-payment platform alongside the iPhone 6 at an event on September 9.
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