Apple’s grip on the tablet is loosening, with the iPad losing ground during the second quarter this year to Android and Windows tablets.
Meanwhile, total tablet shipments declined by 1.5 percent from the first quarter, though IDC said that it “believes the market will experience positive but slower growth in 2014 compared to the previous year.”
Worldwide tablet shipments totaled 49.3 million units during the second quarter, increasing by 11 percent compared to the same quarter the previous year, according to research released by IDC on Thursday.
Apple held on to the top spot, but Samsung, Lenovo and Asus are slowly creeping up in market share. Apple tablet shipments totaled 13.3 million units, declining by 9.3 percent year over year. The company held a 26.9 percent market share.
The tablet market is entering a “new phase” in which smaller vendors are levelling the playing field and market share, said Jitesh Ubrani, a research analyst at IDC, in a statement.