Pepsi Kicks Off The 2014 African American Festival With Exciting Pavilion Activities


NEW YORK, June 20, 2014 /PRNewswire/ — BLACK ENTERPRISE will present the 2014 African American Festival with platinum sponsor Pepsi on Saturday, June 21 through Sunday, June 22, at the Camden Yards Sports and Entertainment Complex in Baltimore, Maryland. A powerhouse line-up of musical performers including “R&B Divas” star Monifah, Chico DeBarge, Jacob Latimore, and the rock-based funk band Mint Condition will be on hand Saturday, June 21. On Sunday, June 22, during the day attendees will enjoy Choir Boys, “Preachers of L.A.” star Deitrick Haddon and Mario and at night the soulful R&B crooner Johnny Gill takes the stage before ending the festival with Grammy Award winning artist Brandy.

Over the two-day festival, attendees are encouraged to visit the Pepsi Pavilion which will be located in the center of “Sponsor Way” walkway. Festival goers can expect two full days of activities in the Pepsi Pavilion that will be sure to keep them entertained and ready for the main stage performances later in the day.

Saturday, June 21

1:00 – 1:30 p.m. “Propelling Dreams into Action” session with Valeisha Butterfield-Jones moderated by Kwame Jackson
1:30 – 2:00 p.m. The Girl Print book signing with Valeisha Butterfield-Jones
2:00 – 2:30 p.m. One-on-One with Kevin Liles and Alfred Edmond Jr., SVP & Chief Content Officer at BLACK ENTERPRISE.
3:00 – 4:00 p.m. Swimming with the Sharks pitch competition. The competition will be judged by Rodney Sampson author of Kingonomics and the head of diversity and inclusion for reality show “Shark Tank”, Black Enterprise SVP/Chief Content Officer Alfred Edmond Jr.; Sharon R. Pinder, director of minority and Women-Owned Business Development for the Baltimore Mayor’s Office; and serial entrepreneur – Lauren Maillian Bias.
5:00 – 5:30 p.m. Resume/Interview do’s and don’ts (game show style) with Raheem DeVaughn.

Sunday, June 22

1:00 − 1:20 p.m. Meet & Greet with surprise guest
1:30 – 2:15 p.m. Empowerment session with Lincoln Stephens of The Marcus Graham Project moderated by Kwame Jackson.
2:30 − 3:00 p.m. From the boardroom to Hollywood – Empowerment session with Laz Alonso
3:00 – 3:30 p.m. Meet & Greet with Laz Alonso
3:30 – 4:15 p.m. The Business of Sports with LaVar Arrington

The annual free festival is a celebration of life, music, and culture that includes stellar performances, empowerment seminars, and fun for the entire family has welcomed more than 350,000 attendees annually, making it the largest festival on the East Coast. Attendees explore wellness, beauty, and technology while enjoying the sultry sounds of national recording artists and emerging talent.

The African American Festival is presented by BLACK ENTERPRISE, hosted by Mayor Stephanie Rawlings-Blake and the city ofBaltimore, and produced by greiBO Entertainment.

For updates, follow BLACK ENTERPRISE’s Facebook page and search the #BmoreAAF hash tag on Twitter.

The African American Festival is an annual Celebration of Life, Music, and Culture. It includes stellar performances, empowerment seminars, and non-stop fun for the entire family. As the largest cultural festival on the East Coast, Baltimore has welcomed over 350,000 attendees annually. Attendees experience Wellness, Beauty, and Technology while enjoying the sultry sounds of national recording artist and emerging talent.

BLACK ENTERPRISEyour ultimate source to build Wealth for Life, is the premier business, investing, and wealth-building resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Every month, BLACK ENTERPRISE magazine provides 4 million readers with information on entrepreneurship, careers, and financial management. A multimedia company, BE also produces television programming, business and lifestyle events, Web content, and digital media. Visit for more information.

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. #realbigsummer

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