It was standing room only at Inc.’s 17th annual GrowCo conference where entrepreneurs gathered to hear search and social thought leaders dish out real-time advice on the future of digital business. SEO expert Bruce Clay, Bing’s Duane Forrester, aim Clear’s Manny Rivas and Message Medium’s Maisha Walker zeroed in on what matters most in enhancing a website’s visibility and social footprint, how to efficiently invest time (and money), and what the future holds for online rankings and searches.
The same panel kicks off Search + Social: The Future of Your Business Online, a five-city Inc. and Bing-powered learning tour with stops in Chicago, Atlanta, Boston, and Houston throughout the summer.
Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can’t afford not to. Let the statistics speak for themselves:
- 72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.
- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.
- 33 percent of organic search clicks go to the first result. (SocialTimes)
- The top four positions, generally those considered to be “above the fold,” receive 83 percent of first-page organic clicks. (Brent Carnduff)
Entrepreneurs, CMOs or business owners in startup mode or website redesign be aware; the digital landscape is changing and so are the latest best practices in search engine optimization and social media.
Source: Huffington Post | Allie Gray Freeland