Jocelyn Allen Will Lead General Motor’s New Marketing/Communications Diversity Center

Jocelyn Allen (Courtesy Photo)
Jocelyn Allen (Courtesy Photo)

In an ongoing effort to improve diversity and multi-cultural marketing efforts, General Motors has announced its establishment of a Marketing/Communications Diversity Center of Excellence led by Megan Stooke, Director of GM Global Marketing Operations, and Jocelyn Allen, Director, Regional, Grassroots and Diversity Communications.

Effective immediately, Jocelyn’s role will be expanded to include Diversity Marketing. Jocelyn will retain her current role at this time and will take on additional responsibilities. Jocelyn will continue to report to Katie McBride, Executive Director of Community Connections and will have a dotted line to Megan.

“We see this collaboration across the Marketing and Communications functions as a strategic step to winning in the marketplace with diverse consumers,” said Timothy Mahoney, Chief Marketing Officer, Global Chevrolet and GM Marketing Operations Leader.

Click here to read more

Source: New Pittsburgh Courier Online

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s