Mega pastor Bishop T.D. Jakes is the most influential African-American preacher of our time, as proven by the impressive book sales of his latest title, Instinct: The Power to Unleash your Inborn Drive.
In its first week, his 33rd release has not only landed on the New York Times Best Seller list, but sits at No. 1—a first time accomplishment for the leader who celebrated the milestone on Sunday Morning at The Potter’s House in Dallas.
“A lot of people may not know the significance of being on the New York Times Bestseller’s list, that it puts you in the front window of stores all across America,” said the 56-year-old during a presentation led by his wife, First Lady Serita Jakes and his Executive Vice President of Business Operations, Zunoraine Holmes.
Continued Jakes, “It also exposes you to an audience of people who would normally not pay you any attention. That gives you credibility to enter into the marketplace and share this message of faith and empowerment in a platform that wouldn’t normally even consider faith.”
The pastor, movie producer and author’s heavy promotional campaign hit nearly every major media network, inclusive of Oprah Winfrey’s OWN through a two-hour Lifeclass special.
The seemingly endless stream of interviews and appearances has paid off.
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SOURCE: EEW Magazine News