Willie Robertson Announces Launch of “Duck Commander” Coffee

The Robertsons: Phil, Si, Jase and Willie
The Robertsons: Phil, Si, Jase and Willie

A Lafayette-based company has teamed up with Duck Dynasty’s starts to craft two gourmet coffees that will be sold in 12-ounce bags and single-serve cups starting in August.

Mello Joy president Mike Gregory told The Daily Advertiser that the Duck Commander Coffee will feature a dark roast and a medium roast using 100 percent Arabica beans and they will also provide a Duck Commander hot chocolate and cappuccino.

Gregory said the roasts would be a rich blend of Brazilian and Central American coffee beans with no bitter aftertaste. The new coffees will be available nationwide in September although the roll out will begin in August.

“We plan to sell the Duck Commander coffee in nationwide grocery chains including Costco and Wal-Mart,” Gregory said. “We will sell it on our website and the Robertsons will sell it on their website but initially we will be focused on selling it through grocery stores rather than online.”

He said Friday that his company competed with several other coffee companies to collaborate with Duck Commander and the Robertson family. He did not provide further details.

“When we set out to launch our Duck Commander coffee, we searched for the best coffee and chose Mello Joy Coffee right here in Louisiana,” Duck Commander CEO Willie Robertson in a statement. “It is exciting to have these two iconic Louisiana brands come together to create something new.”

Mello Joy is sold in restaurants across Lafayette, Gregory said. While Mello Joy’s Duck Commander coffees will be available in single cup servings, it will not be sold in restaurants initially, he said.

Duck Commander is a family-owned and operated business established in 1972 by Phil Robertson and based in West Monroe. It began by selling duck calls, and has since grown into a multi-million dollar empire. Duck Commander products are sold in retail stores and online.

Mello Joy was founded in 1936 as the Original Cajun Coffee. The bright yellow Mello Joy cups were immortalized by The Lost Bayou Ramblers in song on their recording, “Pure Joi, Le CafĂ© est Musique est Chaud.”

SOURCE: The Associated Press

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