Over a billion dollars worth of merchandise sold in one fiscal year. If anyone doubted the popularity of the NFL and its players, the latest sales information released from NFL Players Inc. (NFLPI) should quell those doubts.
NFLPI, the marketing and licensing arm of the NFL Players Association, on Monday released the top sales list for the 2013-14 season. The rankings are based on total overall sales of all licensed products from online and traditional retail outlets. With over 70 licensees selling products, including jerseys manufactured by Nike and posters created by Fathead, there is a wide array of opportunities for the league and its players to develop compelling and profitable marketing relationships.
Adding to his growing list of accomplishments, Seattle Seahawks’ quarterback Russell Wilson leads the list. His on-field heroics, which included leading his team to victory in last season’s Super Bowl, have helped solidify his position as the fan favorite. Wilson’s banner year not only included beating Denver’s Peyton Manning on the field, but also on the shelves as Manning slipped to second from his previous spot atop the list. Wilson rocketed from No. 19 to No. 1.
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SOURCE: USA Today Sports