Andy Stanley’s North Point Ministries Had Over 100,000 Attend Services on Easter Sunday

Over 70,000 people attended an Easter service at one of North Point Ministries’ eight church locations in the Atlanta area on April 19-20, 2014. (COURTESY OF NORTH POINT MINISTRIES/DAVE ADAMSON)
Over 70,000 people attended an Easter service at one of North Point Ministries’ eight church locations in the Atlanta area on April 19-20, 2014.
(COURTESY OF NORTH POINT MINISTRIES/DAVE ADAMSON)

Over 70,000 people attended an Easter service at one of North Point Ministries’ eight church locations in the Atlanta area, with an additional 32,000 watching a service online from April 19 to 20. These results, unprecedented for North Point, were largely driven by their “Easter With Us” campaign, a coordinated effort involving each of the church campuses and regional partners in Georgia as well as the television and internet programming initiatives.

“Easter weekend was absolutely incredible as over 100,000 people were able to celebrate with our churches and hear the life-changing message of Jesus,” said Senior Pastor Andy Stanley, who founded North Point Ministries in 1995. “I love Easter because I think it’s the perfect time for anyone who has even considered Christianity to seal the deal and become a follower of Jesus. On Easter I tell people straight up that my agenda is to get them to put their faith in Christ. We don’t sneak up on people at Easter and we’re not very ‘seeker sensitive.’ Thousands of our members brought their unchurched friends and neighbors to ‘Easter With Us,’ and we are hearing many amazing stories of people who were impacted and trusted Jesus for the first time.”

In addition to the 71,935 people who attended one of North Point Ministries’ 23 Easter services in Georgia and the 32,783 who watched one of eight broadcasts online, over 25,000 people attended one of North Point’s 20 partner churches in the U.S. and Canada and over 500,000 watched “Your Move with Andy Stanley,” the weekly television broadcast on NBC following Saturday Night Live in 11 markets.

North Point’s average weekly church attendance in Georgia is around 38,000 and the average weekly viewership online is 22,000.

The “Easter With Us” campaign was the brainchild of Emma Pitts, director of North Point Online who has been on staff for nearly three years. She put together a promotion plan in January with the goal of increasing viewership online, and within weeks her idea gained traction and was expanded to include all the North Point platforms and locations.

“The goal of our ‘Easter With Us’ campaign was two-fold: to raise awareness of our service times and locations, and to equip current attendees with language they could use to invite their friends,” said Pitts. “We focused on four primary components to accomplish this goal: North Point’s web-based content platforms, in-service announcements, social media, and the Your Move television program. Our messaging was simple and consistent, and everyone jumped on board.”

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SOURCE: Christian Post
Ruth Malhotra

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