Leave it to Apple to celebrate Earth Day by kicking off new device recycling programs while also taking a shot at one of its biggest rivals.
The Cupertino tech company on Tuesday ran an Earth Day ad in numerous newspapers around the world, including The Times, that challenges its competitors to adopt the same environmentally friendly policies that Apple has.
“There are some ideas we want every company to copy,” the ad reads in large letters.
The ad appears to be a shot at Samsung, with which Apple is currently in the middle of a lawsuit. The two companies allege they each infringed on each other’s patents; in opening statements this month, Apple called Samsung a copycat.
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SOURCE: Salvador Rodriguez
The Los Angeles Times
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