“Heaven Is for Real” Takes in $21.5 Million Over Easter Weekend

Connor Corum, left, and Greg Kinnear in a scene from “Heaven Is for Real.” (Allen Fraser/TriStar Pictures)
Connor Corum, left, and Greg Kinnear in a scene from “Heaven Is for Real.” (Allen Fraser/TriStar Pictures)

“Heaven Is for Real” became Hollywood’s fourth overtly faith-based hit of the year over the Easter weekend, taking in an estimated $21.5 million — double the dismal ticket sales that Johnny Depp mustered for his latest big-budget effort.

The No. 1 movie at North American theaters was again “Captain America: The Winter Soldier” (Disney), which sold about $26.6 million in tickets, for a three-week domestic total of $201.5 million, according to Rentrak, which compiles box-office data.

Religious movies have been hot at the box office this year in part because the current boomlet follows a drought. Studios also aim to lock in sales by church groups, resulting in an opening-weekend pop that can drive positive word of mouth, a crucial element of successful movie releases. “Heaven Is for Real” was also based on a best-selling book. The other three hits so far this year have been “Noah,” “Son of God” and “God’s Not Dead.” More religious movies are on the way, including Ridley Scott’s “Exodus: Gods and Kings,” which is scheduled for release in December.

Click here to continue reading… 

SOURCE: BROOKS BARNES 
The New York Times: Arts Beat

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s