Layoffs at Nike Fuel Apple iWatch Rumours

Nike's FuelBand. (Photo: Nike)
Nike’s FuelBand. (Photo: Nike)

Layoffs at Nike’s FuelBand unit took many by surprise when the news broke Friday, a move that has further fueled speculation that Apple may be working with the sports-apparel maker to develop an iWatch.

CNET report described the first rumblings of trouble at Nike’s wearable-tech unit on April 9. Soon after, an anonymous post appeared on Secret, which said much of the FuelBand staff had been dumped; that was followed by another story on Friday that claimed the same.

But if a follow-up statement from Nike is any indication, reports of the FuelBand’s demise could be premature.

“We will continue to improve the Nike+ FuelBand app, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future,” a company spokesperson told Mashable on Friday.

To Nike’s credit, the company did post a Twitter message just days before CNET‘s Friday report, touting the latest version of the FuelBand.

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SOURCE: Adario Strange

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