The idea of an Amazon smartphone, reportedly in the works for a September release, may seem far-fetched or foolhardy but isn’t that big a stretch for the ambitious shopping, device and content giant.
Amazon is readying a phone that uses retina-tracking technology to make some objects on screen look 3-D without the use of special glasses, The Wall Street Journal said on Friday, citing people who had been briefed on the plans. The phone would be announced in June and go on sale in September, though those plans could still change, the article said.
Though Amazon’s never made a phone, and going up against Apple and Samsung Electronics in that business is not for the faint of heart, the Seattle conglomerate doesn’t shy away from big bets. Just since the beginning of this year, it’s proposed an outlandish flying drone to deliver purchases to customers’ homes, introduced a Star Trek communicator-like wand for ordering products from its fledgling grocery service, and shipped a set-top media streaming device.
The latter followed the Apple TV and Google’s Chromecast into the market but boasts high performance, games, and a remote that takes voice commands. The Fire TV also connects the TV up to Amazon’s Kindle Fire HDX tablet. However, as with those devices, an Amazon phone might be intended more as a channel for selling content to users than as a generator of profit by itself.
SOURCE: Stephen Lawson