Hollywood may finally be getting the message.
This past weekend, Paramount’s “Noah” and “God’s Not Dead” were among the top four grossing films at the American Box Office. After winning the March 28 opening weekend with $43 million, “Noah” slipped into second behind “Captain America: The Winter Soldier” but is expected to soon surpass the $100 million mark. Meanwhile, the independent Christian film “God’s Not Dead” had an impressive fourth place finish.
The success of these two faith-driven films comes right behind Mark Burnett and Roma Downey’s flick “Son of God,” which has made almost $60 million domestically since its Feb. 28 release. And with a slate of Christian-centric films on Hollywood’s agenda, 2014 has been dubbed by industry press as the year of biblical movies.
So why – all of a sudden – are faith films bringing up the bottom line?
“2014 is a significant year because of the sheer volume of films that are geared toward the American heartland,” film producer Mark Joseph, who has marketed both mainstream and faith-based movies, told FOX411. “Hollywood is realizing the interests of the people who live in this country, who have been disengaged from movies and are now willing to give Hollywood a chance. There’s a new generation of Hollywood executives coming up who aren’t as ideological and political as their older counterparts. They’re about the bottom line and aren’t as knee-jerk against religious material as previous generations.”
And given the number of faith films set for release, confidence in Christian-themed content has indeed seems to be growing.
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SOURCE: Hollie McKay