Her celebrity endorsers at the soft drink giant included Beyonce, Kanye, Nicki Minaj, Eminem, Katy Perry and Michael Jackson.
Bozoma “Boz” Saint John is joining Beats Music as senior vp and head of global marketing, taking the lead on all initiatives, from brand and performance marketing to collaborations with AT&T, Target and Beats Electronics, reporting to CEO Ian Rogers.
“Boz’s passion for music and experience working directly with artists on behalf of a powerful international brand makes her a perfect fit for Beats Music,” Rogers said. “We’re fortunate to have her on our team.”
Saint John previously served as the head of the music and entertainment marketing group at Pepsi-Cola North America, where she was responsible for leading breakthrough integrated and sustained consumer engagement plans for brands across the company’s beverage portfolio. Saint John has spearheaded multiple 360-degree integrated branding programs that engaged tastemaker consumers through music, film, TV, print, online, grassroots, events and retail vehicles.
During her tenure there, she also activated celebrity endorsements with Beyonce, Kanye West, Nicki Minaj,Eminem, Katy Perry and her idol, Michael Jackson, as well as managed brand integrations with the Super Bowl, Grammy Awards, MTV VMAs and CMA Awards. Her prior experience includes vp marketing for fashion brand Ashley Stewart and traditional advertising agency management at Arnold Worldwide and Spike Lee’s SpikeDDB.
Source: The Hollywood Reporter | Roy Trakin