Author Karen Kingsbury Expands Brand With New Greeting Card Line, Radio Show

Karen Kingsbury
Karen Kingsbury

Karen Kingsbury, best-selling author of “Life-Changing Fiction,” now has an opportunity to interact with an even broader audience through her newly launched national radio show. Her new greeting card line also just released, and she is writing her first book that is a study of the Bible.

“The Karen Kingsbury Show” will launch in partnership with Salem Radio Networks in April in 39 markets, broadcasting from 94FM The Fish flagship station in Nashville on weekdays from 2 p.m. to 7 p.m. Accessible online at TodaysChristianMusic.com, the show will offer stories and conversation between songs. Salem’s Family Fiction magazine also will be rebranded as Karen Kingsbury’s Family Fiction.

“I feel like I’m living a dream,” Kingsbury said. “I never could’ve imagined having my own national radio show. My new friends and co-workers at Salem are the best in the business. I can’t wait to do my part to tell the nation and the world about this network’s life-changing music.”

Kingsbury, along with her daughter, Kelsey Kupecky, launched “Possibilities” a mother-daughter card line from DaySpring available this month in approximately 3,500 stores. The cards are designed for various occasions, from birthday and wedding to Praying for You and Thank You. The Hallmark division has plans to expand the line to include products such as journals, mugs, calendars, DayBrighteners, office and desk accessories, and home décor.

“We fell in love with how Karen’s values and our values align,” Brenda Turner, DaySpring’s director of communications, told Christian Retailing. “We just feel like there’s perfect alignment there. Her readers are our core consumers.”

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SOURCE: Christian Retailing
Christine D. Johnson

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