It was an unprecedented moment in gospel music history. In 2012, for the first time, the Stellar Awards featured a Hip Hop-focused performance led by three men: Canton Jones, Da T.R.U.T.H., and Lecrae.
Though the audience went wild and the performance was among the most buzzed about of the year, apparently, the executives behind the curtain were not impressed. Two years later, details are emerging that cast a dark shadow over the gospel industry’s attitudes toward Christian rap.
“We don’t want any Hip Hop.”
According to Da T.R.U.T.H., who won the “Best Hip Hop Album” at the 2013 Stellar Awards, this is the response he received when calling to secure performance slots at the Stellars for some of the artists on his roster.
The 36-year-old newly minted CEO of his own full-service entertainment company, Mixed Bag Entertainment, which recently signed gospel group, Virtue, shared behind-the-scenes details with DJ Wade-O Radio.
“We call the Stellar Awards this year. Now this is the first year I’m calling the Stellar Awards on behalf of [Mixed Bag Entertainment]. I’m not calling for myself. I’ve never really had to talk to them for myself,” he explained.
“So this is the first year I’m coming in on behalf of the label and not the Hip Hop contingent of the label, not like just the rappers.”
But despite his efforts to promote singers, it didn’t go well. The flat-out rejection came quickly.
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SOURCE: EEW Magazine