Super Bowl Breakfast Still Changing Lives 25 Years Later


Over its 25 years of existence, one thing is clear about Athletes in Action’s annual Super Bowl Breakfast: God has divinely orchestrated each event.

The very nature of the breakfast, created in 1988 as an outreach to business executives in the Super Bowl host city, means some logistical challenges for the humans who plan the event from AIA headquarters in Xenia, Ohio. Every year brings a new city, a new venue, a new steering committee, new sponsors and a new award winner…one that isn’t known until about four weeks before the event.
Still, the massive undertaking comes together every February for one reason: God still seeks to move among the business community.
“Every year, God puts together the program the audience needs to hear,” says Terry Bortz, AIA Global Media Director and the key organizer of the breakfast, which she calls “an awards program with an inspirational message.”
The breakfast is a major production: around 2,000 are expected to attend annually, though last year’s event in Dallas drew a sell-out crowd of 2,400. This year’s event moves to the Midwest as Indianapolis hosts the big game. The breakfast is slated for Feb. 4.
The highlight of the breakfast is the presentation of the Bart Starr Award, given to the National Football League player who best exemplifies outstanding character and leadership in the home, on the field and in the community. Named for the Hall of Famer and MVP of Super Bowls I and II, the award is presented each year by Starr himself and is a big draw to the event.
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SOURCE: The Christian Post
Teresa Young