With digital readers and tablets expected to be popular Christmas gifts, accelerating the growth of non-print book sales, Christian suppliers and brick-and-mortar retailers have been launching e-book programs in time for the holidays.
Berean Christian Stores and some leading independents have already introduced services, with Mardel Christian & Education and The Parable Group due to follow soon.
Chuck Wallington’s Christian Supply in Spartanburg, S.C.–one of the industry’s top stores–unveiled its e-book initiative at Thanksgiving, with plans to roll it out to stores that are part of Wallington’s Covenant Group marketing network in the New Year.
E-books are available for purchase at the Christian Supply website, through Ingram Digital Content Services, with an in-store center to be introduced to answer customers’ questions. Wallington said that the e-books initiative was a significant shift in book selling. “I am convinced more than ever that if we are not where they are shopping, we are losing them for life.”
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SOURCE: Christian Retailing
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