WATCH: Here’s the “Rest of the Story” Behind the Apple Logo

111006055359-apple-logo-new-york-story-top.jpgIf beauty is indeed truth, as John Keats claimed, then this story ought to be true: the logo on the back of your iPhone or Mac is a tribute to Alan Turing, the man who laid the foundations for the modern-day computer, pioneered research into artificial intelligence and unlocked German wartime codes.

His death, a decade after the end of the war, provides the link with Apple. 
Unrecognized for his work, facing jail for gross indecency and humiliated by estrogen injections intended to ‘cure’ his homosexuality, he bit into an apple he had laced with cyanide. He died in obscurity on June 7, 1954, 10 years and a day after the Normandy landings, which made copious use of intelligence gleaned by his methods.
And so, the story goes, when two Stanford entrepreneurs were looking for a logo for their brand new computer company, they remembered Turing and his contribution to their field. They chose an apple — not a complete apple, but one with a bite taken out of it.
Sadly, the truth is rarely as simple, or beautiful, as we would like. I first researched this story in 2005 and was assured by someone at Apple that it was indeed true. The article struck a chord and several people got in touch to say how pleased or touched they were to hear the story.
A few years later I mentioned it to another Apple employee, who immediately said that he thought it was a myth. It may have started around the time of the 2001 film about the Bletchley Park code breakers, Enigma, or it may have just resurfaced then. He checked with Apple headquarters, and although they were non-committal, it was clear that that Turing story was not official Apple history.
Other theories were advanced. The apple represented knowledge, as in the biblical story of Adam and Eve, or referenced the falling fruit that led Sir Isaac Newton to the concept of gravity. Supporters of the latter theory note the name of Apple’s handheld PDA, the Newton, but that was more than a decade after the creation of the logo.
Sadly, the evidence now points in a more prosaic direction. In a 2009 interview with CreativeBits, Rob Janoff, the man who drew the logo, reflected on the theories about his work. He dismisses Sir Isaac or the Bible as source material and, while he says he is charmed by the links with the Turing story, he says he was unaware of them at the time.
Source: CNN | Holden Frith

http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_416x234_embed.swf?context=embed&videoId=us/2011/10/05/pkg-steve-jobs-obit-simon.cnn

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s