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If all the rumors, gossip and conjecture are accurate, then Apple will unveil a wearable – currently dubbed iWatch – at its September 9 event. Problem is, we know almost nothing about the Cupertino juggernaut’s wearable plan.
About the strongest hint that Apple does have a wearable to unveil next week is the fact that it has taken the unparalleled step of inviting top fashion editors to its event. Apple is not the only company to forge ties with the fashion world – companies such as Google, LG and even Intel have been doing the same lately – but it indicates a new direction, and a new direction is a strong hint for a new product.
Since Apple is notoriously close-lipped about new products, the best clue we can have as to what is in the pipeline comes from things already on record. And back in 2013, CEO Tim Cook did talk about wearables with AllThingsD.
“I think it could be a profound area,” said Cook.
“There are lots of gadgets in this space right now, but there’s nothing great out there,” Cook went on, speaking of the wearables landscape of May 2013. Google Glass was out, as were smartwatches such as the Pebble, along with a raft of fitness devices such as the Jawbone UP.
“There’s nothing that’s going to convince a kid who has never worn glasses, or a band, or a watch, or whatever, to wear one, or at least I haven’t seen it. I think there’s lots of things to solve in this space, but it’s an area that’s ripe for exploration.”
In talking about glasses, Cook says that people want them to be “light,” “unobtrusive,” and “probably want them to reflect their fashion, their style and so forth.”
“I think from a mainstream point of view, this is difficult.”
But when asked about the wrist, Cook is more positive.
“I think the wrist is interesting.”
But even here he has caveats.
“For something to work here,” said Cook, gesturing at his wrist, “you first have to convince people it’s so incredible that they want to wear it. If we had a room full of 10- to 20-year-olds, and we said ‘Everyone stand up that has a watch on,’ I’m not sure anyone would stand up.”
“Their watch is this,” he said, drawing an iPhone out of his pocket.
I maintain that the toughest part of selling a wearable is convincing people they need it. The second toughest bit will be making it so compelling that the battery never goes flat, because a device with a dead battery is far, far more likely to be left forgotten on a shelf or drawer somewhere.
SOURCE: Adrian Kingsley-Hughes
We’re tantalizingly close to the September 9 event that Apple has been teasing for a while now, and Apple wants to make sure everyone can watch. Well, everyone who owns an Apple product.
The September 9 event will be streaming live from the Apple website starting at 1 p.m. EDT (10 a.m. PDT). You can check out the stream (and a handy countdown clock) here.
Those without an Apple device but are still interested in watching the event may want to check out the fine print, though. According to the website, the live stream will only be accessible to those browsing on Safari – OS X or iOS versions – and those with Apple TV. This also means that Mac users who are fond of using Chrome or Firefox will need to switch back to Safari for the afternoon to get in on the event.
As 9to5Mac points out, live streams for previous events have included an option to view the stream on Windows via QuickTime. This year, though, it seems like the live stream is only for those who have already been inducted into Apple’s ecosystem.
SOURCE: Connor Sears
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